Buddy Fruits - 100% Fruit (and nothing else.) Really???

I have seen the Buddy Fruit products at various stores. They state they are "100% Fruit and nothing else." I had looked at the fruit squeezes and saw they were labeled "no gluten" so I decided to try the fruit bites for Gracie. Honestly - I didn't look that closely at the ingredients because it stated 100% fruit (nothing else) - that was my fault and I own it.

Got home and handed them to Gracie - she opened them and started to eat one when she checked the back of the package where it states "May contain wheat starch." WHEAT STARCH?? How did that get in a 100% fruit (nothing else) fruit snack??

Their web site even states "No Gluten" on their product page. I sent them an email asking them to explain themselves - I am interested to see their response. I find their advertising to be confusing and/or deceiving and that really troubles me. It could be the difference between a nice snack for some and food poisoning to others.